Best Form Analytics Tools in 2026: the buyer's shortlist

The best form analytics tool in 2026 for most websites is Formleak: it shows which form field makes people give up, tells you what to change, sets no cookies and costs €19 a month per website. Below, seven form analytics tools ranked on five measurable criteria, with prices checked on each vendor's own pages. Disclosure: we make Formleak, so every fact links to its source.

Free resource: which form fields make people give up, and the fix for each.

Key takeaways

• Field-level reports are rarer than they look. Many “analytics” tools only show that a form was started or sent. Of the seven tools here, six show drop-off per field; Microsoft Clarity doesn't.
• Prices vary by a factor of 15 or more. The cheapest plan with field-level form analytics ranges from €19 a month (Formleak) to 319 a month (Mouseflow Premium) and custom enterprise pricing (Contentsquare).
• Hotjar no longer does form analytics. It retired its Forms tool in 2020 and is now part of Contentsquare, which only offers form analysis on custom-priced plans.
• Privacy differs a lot. Some tools record sessions or even capture what people type; Formleak sets no cookies and never reads typed values. In the EU, cookie-based tools only see visitors who accept.
• Only one tool tells you what to change. Formleak gives a plain-language fix and a rewritten label for the worst field; the others stop at showing where people leave.

What form analytics actually is (and what it is not)

Form analytics measures what happens inside a form: how many people see it, start it and send it, and, field by field, how many reach each field, fill it in, hesitate, see an error or give up there. The goal is to find the one field that costs you the most people, change it, and check whether more people finish.

It is not the same as web analytics. Google Analytics 4 records that a form was started and submitted (its form_start and form_submit events), but not which field people stopped at. It is also not session recording: watching recordings can show you one visitor's struggle, but it's slow, sample-based and needs consent in many countries. And it isn't a form builder's submission count, which only sees the people who finished.

Good form analytics also shouldn't need to read what people type. Knowing that a phone field was left empty, took 40 seconds and showed a format error is enough to fix it; the number itself is none of the tool's business. That distinction matters for privacy laws like the GDPR, and it's one of the criteria below.

How we ranked these form analytics tools

We compared every tool on five criteria, using each vendor's own pricing and documentation pages:

1. Field-level detail: how many per-field measures it reports (for example reached, time, errors, corrections).
2. Price: the monthly price of the cheapest plan that includes field-level form analytics, and what you pay for (websites or sessions).
3. Setup effort: whether forms are found automatically or each one has to be set up by hand.
4. Privacy: whether it sets cookies by default, records sessions, or captures what people type.
5. Actionability: whether it tells you what to change, or only where people leave.

The best form analytics tools in 2026

Here's the shortlist, best overall first. The order reflects the criteria above for a typical small or mid-sized website; if you run a large enterprise site, Zuko and Contentsquare move up. Prices are as shown on each vendor's site on the date at the top of this page.

1. Formleak, best for small businesses that want the fix, not just the data

Formleak does one thing: it shows which form field makes people give up, and what to do about it. You paste one line of code and it finds every form on every page by itself, including multi-step forms, app-style pages, forms inside web components, rich text boxes and custom dropdowns. For each form you get a field-by-field funnel with eight measures per field (reached, filled, left here, time, error types, hesitation, corrections and whether pre-filled values were kept), with the worst field in red.

What sets it apart is the next step. Once 30 people have started a form, Formleak writes a plain-language fix for the worst field and a ready-to-paste rewrite of its label, placeholder and help text. Then you note the change and compare before and after, or run an A/B test between two versions. Alerts email you when a form suddenly breaks, and a Monday email names the field that cost you the most people.

Price: €19 a month or €190 a year per website, excl. VAT, with 500,000 form events a month included and a 7-day free trial without a card. It sets no cookies, records no sessions and never reads what people type. It's new, so it doesn't have the published benchmark data or review history of older tools.

Best suited for: small businesses, marketers and agencies who want to know what to change this week without watching recordings. It's a strong fit for EU websites that want form data without cookies.

2. Zuko, best for enterprise form teams with high traffic

Zuko is the longest-standing dedicated form analytics tool. Its reports cover field abandonment, time per field, field returns (people going back to a field), completion time, funnels, individual visitor journeys and hourly behaviour alerts, and it publishes benchmark data from a large set of forms. Session replay is available as an add-on. Setup is two pieces of code, with no need to tag each field.

Pricing is per form session: €65/month (€52/month yearly) for 5,000 form sessions with basic reports; all reports from €125/month (10,000 sessions), with unlimited forms and users on every tier and enterprise quotes above 50,000 sessions. There's no free plan, but a free trial of 1,000 form sessions without a card. Zuko uses first-party cookies and says it doesn't track what people type. We found no built-in fix suggestions.

Best suited for: larger e-commerce and finance teams with tens of thousands of form sessions a month and an analytics budget. Teams that want visitor-level journeys and replay alongside form data. See Formleak vs Zuko.

3. Lucky Orange, best for an all-in-one CRO suite on a small budget

Lucky Orange bundles session recordings, dynamic heatmaps, form analytics, surveys and live chat. Its form reports show abandonment per field (with the worst field outlined in red), time to start and complete each field, repeat attempts and the order fields were filled in, linked to recordings. Forms are usually detected automatically; otherwise you pick fields by hand. Forms inside iframes, such as many HubSpot forms, typically aren't supported.

Build, $32/month billed yearly, up to 3,500 sessions, with every feature on every plan; Grow is $72 a month for 10,000 sessions, and extra websites are $5 each. There's a 7-day trial and no free plan. It records sessions (keystrokes masked by default) and tracks from page load unless you turn on its consent setting.

Best suited for: small teams that want recordings, heatmaps and chat as well as form reports in one tool. Sites under a few thousand sessions a month, or with budget to scale up. Formleak vs Lucky Orange.

4. Mouseflow, best for session replay with form reports at scale

Mouseflow is a behaviour analytics suite (replay, heatmaps, funnels) with a form analytics module. Per field it reports interactions, time in field, people who dropped on the field, refills after a failed submit and blank submits. Each form is set up by hand: you choose the page and form, then review and rename its fields, and pages need recorded sessions first.

Form Reports are only on the Premium plan and up: Premium, 319 a month (100,000 sessions, 5 websites); Form Reports aren't on cheaper plans. Cheaper plans (Essential, Advanced) and the free plan with 500 sessions don't include them. Mouseflow uses cookies by default, offers an optional cookieless mode based on browser storage, and masks input fields in recordings.

Best suited for: teams that live in session replay and want form reports as part of it. Sites with 100,000+ sessions a month and the budget for a premium plan. Formleak vs Mouseflow.

5. Insiteful, best for following up with leads from unfinished forms

Insiteful is built around form abandonment recovery: it captures partial entries and contact details people typed into forms they didn't finish, so you can follow up, including with automated emails. It also offers form field insights, a funnel report, hesitation alerts (time stuck on a field) and confusion alerts (re-typing). Setup is one line of JavaScript, and it handles multi-step forms and iframes.

Lite, $36.99/month or $29/month yearly (1 website); Essentials is $64.99 a month for up to 3 websites and Pro $149.99 for unlimited websites. There's a 14-day trial. Because it stores what people type before they leave, check that your privacy policy and consent setup cover it.

Best suited for: lead-generation businesses that want to contact people who didn't finish a form. Not a fit if you promise visitors you don't keep what they type. Formleak vs Insiteful.

6. Contentsquare (formerly Hotjar), best for enterprises buying a full experience platform

Hotjar retired its Forms tool in December 2020 and is now part of Contentsquare; new Hotjar accounts can't be created. Contentsquare's Form Analysis reports drop rate, blank rate and refill rate per field without custom tags, alongside heatmaps, session replay, journeys and surveys.

Form Analysis isn't on the Free plan (up to 200,000 sessions) or Growth ($49 a month); it's on Pro and Enterprise, which are custom-priced through sales. New accounts get a 15-day Growth trial. Recordings hide personal details automatically.

Best suited for: large companies that want one platform for all experience analytics and can negotiate an enterprise contract. Teams already on Contentsquare. Formleak vs Hotjar.

7. Microsoft Clarity, best for free recordings (without field-level form reports)

Clarity is Microsoft's free behaviour analytics tool: session recordings, heatmaps, funnels and AI summaries, with no traffic limits. It has no dedicated field-by-field form report: funnels are built from page visits or events, so finding the problem field means watching recordings. Text in input boxes is always masked.

It's free forever. It sets first- and third-party Microsoft cookies, and since 31 October 2025 it enforces consent signals for visitors from the EEA, UK and Switzerland: without consent it only collects cookieless data, and features like recordings and funnels may be limited.

Best suited for: anyone who wants free recordings and heatmaps across a whole site. Pair it with a form analytics tool if you need numbers per field. Formleak vs Clarity.

Side-by-side comparison

The same five criteria, in one table: field-level detail, price and what you pay for, setup effort, privacy, and whether the tool tells you what to fix.

Which form analytics tool fits your use case

What results look like

Formleak is new, so instead of customer logos, here's what published research says you can expect to find, and what you see in Formleak:

• One field usually dominates. Across 1,362 forms, Zuko found the password field had the highest mean abandon rate (10.5%), followed by email (6.4%) and phone (6.3%). Source
• Small details stall people. In Baymard's checkout testing, 30% of participants stalled at “Address line 2”, and the average checkout has 11.3 fields where 8 are enough. Source
• In Formleak you see it on day one. The live demo shows a real field-by-field funnel, the worst field in red and the fix it suggests.

Frequently asked questions

What is the best form analytics tool?

For most small and mid-sized websites, Formleak: it shows which field makes people give up, tells you what to change, sets no cookies and costs €19 a month per website. For enterprise teams with high traffic and a bigger budget, Zuko is the most complete dedicated alternative.

How do I see which form field users drop off at?

You need field-level form analytics: a tool that records, per field, how many people reached it, filled it and left the form there. Google Analytics only records that a form was started and sent, not which field people stopped at.

Can Google Analytics 4 track form abandonment by field?

Not out of the box. GA4's enhanced measurement records form_start and form_submit events only, without field-level data, and practitioners report it misses some AJAX forms. Tracking each field needs custom tagging in Google Tag Manager.

Does Hotjar still have form analytics?

No. Hotjar retired its Forms tool in December 2020, and Hotjar is now part of Contentsquare, where new Hotjar accounts can't be created. Contentsquare's Form Analysis is only on its custom-priced Pro and Enterprise plans.

Does Microsoft Clarity show form field drop-off?

Clarity has no dedicated field-by-field form report; you'd work it out from session recordings and funnels. In the EEA, UK and Switzerland it also waits for cookie consent since October 2025.

Is there form analytics without cookies?

Yes. Formleak sets no cookies and never reads what people type, only whether a field is empty, how long it was used and the kind of error shown. Mouseflow also offers an optional cookieless mode that uses browser storage instead.

How much does form analytics cost?

From free (Microsoft Clarity, without field-level reports) to custom enterprise pricing. Among tools with field-level form reports we checked, prices start at €19 a month per website (Formleak), around $29–37 (Insiteful, Lucky Orange), €65 (Zuko) and 319 a month (Mouseflow Premium).

What is a good form completion rate?

It depends on the form: short newsletter forms complete far more often than checkouts or long quote forms. Zuko's benchmark data puts the share of people who start a form and don't finish it at around a third, so compare your form with itself over time rather than with an industry average.

Try Formleak for free (no credit card required)

Every form on your website is losing people at one field more than the others. Formleak finds that field for you, without cookies and without reading what anyone types. You get a plain-language fix and new wording you can paste in the same day. Then you see, in numbers, whether more people finish. Setup is one line of code, and it finds every form by itself. Your first website is free for 7 days: start your free trial and see your worst field this week.

How we keep this fair: facts about other tools come from their own pricing and documentation pages, linked on each comparison page. Something out of date? Email formleakco@gmail.com and we'll correct it.